November 15, 2020

7 Ways to Use Small Business Saturday to Promote Your Small Business

Here at The Social Brand, Small Business Saturday is one of our all-time favoriiite holidays... cause we kiiiinda love small businesses. With there being just two business weeks until our favorite holiday, we wanted to give you some great ideas to utilize this amazing holiday to promote your amazing small business!

1. American Express Resources for Social Media

Did you know that American Express actually founded this holiday in 2010? It was founded to encourage folks to encourage small during the holiday shopping season. If you're interested in learning more, here's more about that. Since founding the holiday, American Express has created some really amazing resources for small businesses to use on their social media, email marketing and in-store signage to promote your business on this holiday.

2. Special Promotions

Many consumers make a point of shopping local on Small Business Saturday. Having a special promotion will help you stand out in an overcrowded space for your consumers. A few ideas include:

  • Sale on specific service/product
  • Free gift with purchase
  • Buy One, Get One with percentage off (BOGO)
  • Bundling services/products that would serve as gifts

3. Social Media Posts and Cover Photo

Promote Small Business Saturday and your subsequent specials using posts on your social media profiles. Take your promotion a step further by giving your profiles a makeover with fresh cover photos for Facebook, Twitter, LinkedIn, and even YouTube.

You can use the American Express resources for these updates or even better, utilize Canva to create graphics that are on-brand with your company.

4. Google My Business & Online Directories

Gain the attention of consumers by updating your Google My Business to show that you are open, promote your specials, make a post, and even confirm your hours for the day. A properly optimized Google My Business directory listing is shown to significantly increase website and foot traffic significantly.

Additionally, take advantage of American Express's small business directory to help new customers discover your amazing small business! Learn more about American Express' small business directory here.

5. Cross-Promote with Other Small Businesses

Cross-promote with other small businesses with similar target audiences to broaden your reach. Cross-promotion allows businesses to share the cost of promotion, gain more attention, and share audiences.

Don't have time to organize a cross-promotion? Strengthen partnerships by promoting other small businesses on your platforms without asking for anything in return. After all, a rising tide raises on the ships.

6. Update Your Website

Although this may seem like common sense, ensure that your website is up-to-date to back up all the promoting you're doing. Enlist the help of a Small Business Saturday-specific landing page to showcase your specials, cross-promotions, and even special hours for the day.

7. Email Marketing

Utilize your email list to notify your subscribers of what your business is up to for Small Business Saturday and bring attention to your specials for the day. Need help drafting the email? Luckily, American Express has you covered with email marketing templates specific for Small Business Saturday.

Never sent out an email before? We recommend using Mailchimp for a free option (as long as your list is less than 1000 email addresses).

We hope these 7 tips help you have a stellar #SmallBusinessSaturday in 2020 despite all the setbacks we've had as business owners.

Everything about business is social. We believe growing your business happens through the relationships you build. That’s why everything we do in digital marketing and branding is centered around creating a connection between you and your customer.





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