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About The Social Brand

the award-winning digital marketing agency for humans

The Social Brand is an award-winning branding and marketing agency based in Knoxville, TN. We serve service-based businesses all around the country and help them reach their business growth goals through effective branding & marketing.  We believe when you put people first, the results will follow. 
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founded in 
Knoxville, TN
team of 9 creative and passionate professionals
star rating
5 star rating on Google
over 40 professional certifications
hundreds of happy customers
woman owned
100% woman-owned business

our mission

The Social Brand exists to creatively promote human connection. We do this by helping businesses speak to the right people, on the right platform, in the right way.

our values

human connection
continual learning
teamwork & collaboration
open communication

everything about business is social.

Everything about business is social. We believe growing your business happens through the relationships you build. That’s why everything we do in digital marketing and branding is centered around creating a connection between you and your customer.
Whether it’s clear, user-friendly websites or powerful messaging on social media, we create performance-driven, online strategies that make a real difference for you and your business.
Our goal is to empower businesses to grow in a digital world. This fuels our marketing and branding services, as well as our free classes and speaking engagements.
Communities are driven by connection, and we’re leading the way.

social recognition

The Social Brand is proud of the clients that we serve and the work we're able to produce to help them achieve their goals. We take such pride in our work because we know that our work directly impacts the companies we get to serve.

These awards are a direct result of the support we've received from our clients and our community. We couldn't be more thankful.
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Rising Star 2019
platinum site bug
best facebook marketing agency knoxville
best seo agency knoxville
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our story

The Social Brand was initially started under a different name in January 2018 by Victory Harbin, as a side hustle. She was passionate about using creativity to help others and marketing was her outlet. The only services we offered in the beginning were social media management and photo/video services.  

After a year of operating under a different name, The Social Brand was born in January 2019. It was clear that by this time, it was no longer a side hustle. We expanded our services into web design and other design services at this time. We opened our first office on Kingston Pike in Knoxville, TN and had the best grand opening! 

When COVID hit, The Social Brand was blessed enough to be able to assist many other small business owners make the transition to a more digital world with websites, social media and other services. We offered free classes through the Tennessee Small Business Development Center and experienced rapid growth.

Over the years, The Social Brand has grown through word of mouth and referrals from the amazing community we've been a part of. We consider ourselves blessed to be surrounded by a supportive community that builds up small businesses and we do our best to add to that community by serving our clients in the same spirit. 

Now with a team of 9 extremely talented creatives, we provide holistic marketing services to service-based organizations and love what we do. 
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about our founder + ceo

Victory Harbin, Founder + CEO of The Social Brand, is a marketing strategist who helps small businesses reach their goals with strategy-led marketing. Ultimately, she believes that marketing is all about relationships and connecting humans and that's why she's so passionate about what she does.

In the past five years, she has been asked to speak on marketing at several Small Business Development Centers, chambers of commerce, conferences, and entrepreneur centers.

She holds over 30 certifications in marketing in topics from social media management, SEO, marketing strategy, website development, and more. She also holds a degree from King University.

When Victory isn't working, she can be found playing with her dog, Willow, enjoying time on the water with friends, or gardening in her awesome vegetable garden with friends.
Connect with Victory on LinkedIn

The Social Brand is at Market Square.

1 day 19 hours ago

Took our own advice and did a content day on Monday! Major thanks to @joanieandjennib for being my amazing cheerleaders and helping me capture some See More

The Social Brand

The Social Brand

4 days 6 hours ago

Just one day left until our FREE WEBINAR with the Tennessee Small Business Development Center! Creating a Marketing Plan that ROCKS is all about creating See More

The Social Brand

The Social Brand

1 week 2 days ago

It's almost here! Tomorrow, we're partnering with the Knoxville Small Business Development Center to present a free webinar for you! This time, we're talking about See More

The Social Brand

The Social Brand

1 week 3 days ago

Just a week until our FREE WEBINAR with the Tennessee Small Business Development Center at Roane State Community College! We'll be talking about how to See More

The Social Brand

The Social Brand

1 week 5 days ago

Happy Mother's Day to all the amazing mamas out there! 🌸 Today, we celebrate the love, sacrifice, and unwavering support of mothers everywhere. Thank you See More

The Social Brand

The Social Brand

2 weeks 2 hours ago

Happy National Small Business Day! 🎉 Today, we celebrate the incredible contributions of small businesses to our communities and economy. As a proud small business, See More

The Social Brand

The Social Brand

2 weeks 1 day ago

We have another free webinar for you guys and it's just a week away! We'll be talking about Engineering an Effective Customer Journey. A customer See More

The Social Brand

The Social Brand

2 weeks 2 days ago

Just one day until our Lunch and Learn with the Monroe County Chamber of Commerce where we'll discuss Social Media 101 topics. We'll talk about See More

The Social Brand

The Social Brand is at Knoxville Entrepreneur Center.

2 weeks 3 days ago

Huge shout out to @the.jasminenewton for organizing today's panel at @risingtideknoxville today and to so many people who came out! It was an honor to See More

The Social Brand

The Social Brand

3 weeks 1 day ago

If you're interested in learning the basics of social media for your business, this class is for you and it's in exactly one week! We'll See More

The Social Brand
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