About The Social Brand

our mission

what makes the social brand tick
The Social Brand exists to creatively promote human connection. We do this by helping businesses speak to the right people, on the right platform, in the right way.

everything about business is social

Everything about business is social. We believe growing your business happens through the relationships you build. That’s why everything we do in digital marketing and branding is centered around creating a connection between you and your customer.
Whether it’s clear, user-friendly websites or powerful messaging on social media, we create performance-driven, online strategies that make a real difference for you and your business.
Our goal is to empower businesses to grow in a digital world. This fuels our marketing and branding services, as well as our free classes and speaking engagements.
Communities are driven by connection, and we’re leading the way.

meet the team

Victory Harbin founded The Social Brand in 2018. She holds 29 marketing certifications and thoroughly enjoys helping businesses connect with their customers.
Bill has a passion for helping business's grow and reach their business goals. When he's not helping other businesses he enjoys spending time with his daughter, working out, and volunteering within the communities he serves.
Sabrina has nearly a decade of experience in operations, management and bookkeeping. She's married to the love of her life, Mike, and they have two children, Katie and Jacob. When she's not at work, Sabrina loves being outside hiking, camping and exploring — especially with family.
Victoria is our Operations Manager and has a passion for organization. When she’s not keeping everyone up to date, you’ll find her at home with her husband and her little girl enjoying life. 
John has been producing video content for 9 years. He is a passionate storyteller always looking for unique ways to tell stories through video. Outside of video production, he enjoys creative writing, acting, and spending time with friends and family.
Jimi relocated to Knoxville from California. He has over ten years of experience in graphic design. He and his wife have been married for over 28 years and they have two adult children. Jimi enjoys spending his off time with family and friends. He also loves to help those in need.
Braxton is one of our designers who enjoys bringing a smile to people’s faces through his work. When he is not designing work for clients or friends. He spends his free time bringing people together for games and taking care of his cat Princess Peach.
Lauri Lee loves to harness the power of social media to foster new connections and nurture a sense of community. When she’s not online, she’s a wife and a mom to two kids, four dogs and six hermit crabs. You can find her spending some quiet time either on a trail in the Smoky Mountains or a local coffee shop.
Amanda is our content strategist who enjoys working with clients to define and clarify their vision. When not in the office, Amanda enjoys spending time with her partner and two children, baking sourdough bread, making music, reading and writing.
Hannah lives in the mountains in Gatlinburg, TN. She is married to her high-school sweetheart and their spunky two-year old daughter! She loves writing, graphic design, and reading. When Hannah's not working, she enjoys cooking and baking for her family!
Bridget is a senior at the University of Tennessee, Knoxville majoring in public relations with minors in business administration and graphic design. In her free time, she loves photography, cheering on the Vols, keeping up with Taylor Swift, and spending time with her friends and her cat Fat Louie.

Some Things The Social Brand Is  Involved With...

Blount Parnership Logo
Kingsport Chamber Logo
Farragut West Knox Chamber of Commerce Logo
Propel Logo
Knoxville Chamber Investor Logo
Come To Our Office!
600 N. Broadway
Knoxville, TN 37917
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