About The Social Brand

our mission

what makes the social brand tick
The Social Brand exists to creatively promote human connection. We do this by helping businesses speak to the right people, on the right platform, in the right way.

everything about business is social

Everything about business is social. We believe growing your business happens through the relationships you build. That’s why everything we do in digital marketing and branding is centered around creating a connection between you and your customer.
Whether it’s clear, user-friendly websites or powerful messaging on social media, we create performance-driven, online strategies that make a real difference for you and your business.
Our goal is to empower businesses to grow in a digital world. This fuels our marketing and branding services, as well as our free classes and speaking engagements.
Communities are driven by connection, and we’re leading the way.

meet the team



founder | CEO
Victory Harbin founded The Social Brand in 2018. She holds 29 marketing certifications and thoroughly enjoys helping businesses connect with their customers.



VP of business development
Bill has a passion for helping business's grow and reach their business goals. When he's not helping other businesses he enjoys spending time with his daughter, working out, and volunteering within the communities he serves.



operations coordinator
Sabrina has nearly a decade of experience in operations, management and bookkeeping. She's married to the love of her life, Mike, and they have two children, Katie and Jacob. When she's not at work, Sabrina loves being outside hiking, camping and exploring — especially with family.



lead designer
Husband to Makenzey and dog-dad to June and Finn. Enjoys photography, traveling, and serving in his community.



Derek loves his work and connecting with people. On his off time you'll find him at a local brewery, farmers market, or at a climbing gym.



Braxton enjoys bringing a smile to people’s faces through his work. He spends his free time bringing people together for games and taking care of his cat Princess Peach.



project manager
Noelle is our Project Manager and has a passion for organization. When she’s not keeping everyone up to date, you’ll find her at karaoke, traveling, or eating sushi with her sisters. Her two cats and two dogs keep her on her toes!



multimedia director
Lance has been behind the camera for about 14 years. With both an anthropology and video/photo background, his passions lie in telling unique stories of the human experience. When he's not behind the lens, he is woodworking, paddling rivers, or exploring national parks with his son.

lauri lee


social media strategist
Lauri Lee loves to harness the power of social media to foster new connections and nurture a sense of community. When she’s not online, she’s a wife and a mom to two kids, four dogs and six hermit crabs. You can find her spending some quiet time either on a trail in the Smoky Mountains or a local coffee shop.



social media intern
Bridget is a senior at the University of Tennessee, Knoxville majoring in public relations with minors in business administration and graphic design. In her free time, she loves photography, cheering on the Vols, keeping up with Taylor Swift, and spending time with her friends and her cat Fat Louie.

Some Things The Social Brand Is  Involved With...

Blount Parnership Logo
Kingsport Chamber Logo
Farragut West Knox Chamber of Commerce Logo
Propel Logo
Knoxville Chamber Investor Logo
Come To Our Office!
600 N. Broadway
Knoxville, TN 37917
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