About The Social Brand

The Social Brand is a branding and marketing agency based in Knoxville, TN. We serve service-based businesses all around the country and help them reach their business growth goals through effective branding & marketing.  We believe when you put people first, the results will follow. 
founded in Knoxville, TN
team of 6 creative and passionate professionals
5 star rating on Google
over 40 professional certifications
hundreds of happy customers
100% woman-owned business

our mission

The Social Brand exists to creatively promote human connection. We do this by helping businesses speak to the right people, on the right platform, in the right way.

our values

human connection
continual learning
teamwork & collaboration
open communication

everything about business is social

Everything about business is social. We believe growing your business happens through the relationships you build. That’s why everything we do in digital marketing and branding is centered around creating a connection between you and your customer.
Whether it’s clear, user-friendly websites or powerful messaging on social media, we create performance-driven, online strategies that make a real difference for you and your business.
Our goal is to empower businesses to grow in a digital world. This fuels our marketing and branding services, as well as our free classes and speaking engagements.
Communities are driven by connection, and we’re leading the way.

our story

The Social Brand was initially started under a different name in January 2018 by Victory Harbin, as a side hustle. She was passionate about using creativity to help others and marketing was her outlet. The only services we offered in the beginning were social media management and photo/video services.  

After a year of operating under a different name, The Social Brand was born in January 2019. It was clear that by this time, it was no longer a side hustle. We expanded our services into web design and other design services at this time. We opened our first office on Kingston Pike in Knoxville, TN and had the best grand opening! 

When COVID hit, The Social Brand was blessed enough to be able to assist many other small business owners make the transition to a more digital world with websites, social media and other services. We offered free classes through the Tennessee Small Business Development Center and experienced rapid growth.

Over the years, The Social Brand has grown through word of mouth and referrals from the amazing community we've been a part of. We consider ourselves blessed to be surrounded by a supportive community that builds up small businesses and we do our best to add to that community by serving our clients in the same spirit. 

We are now based on Broadway in Knoxville with a team of 6 extremely talented creatives. We provide holistic marketing services to service-based clients and love what we do. 
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