The Marketing Plan Mini-Course

Congrats. You made it to The Marketing Plan Mini-Course! Check out the videos and workbook below. 

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Introduction

In this section, we simply give you an overview of The Marketing Plan Mini-Course and what we'll be covering in the following videos. We can't wait for you to get started.

Lesson 1: Business Identity

Your business identity is important so that you can clearly communicate to your audience and your team who you are as a business. This section will cover:
- Core Values
- Vision Statement
- Mission Statement
- Setting SMART Goals

Make sure to access the worksheet prior to starting this video.

Lesson 2: Current Challenges & Opportunities

Once you have built out your goals, it's important to identify what stands in the way of accomplishing your goals so you can properly plan to overcome those barriers. In this section, you will identify your current challenges and opportunities.

Lesson 3: Current Marketing Efforts

In this section, you will complete a full audit your digital marketing assets and efforts. You will review the following categories:

- Branding
- Website
- Social Media
- Email Newsletter
- SEO
- Sales Collateral
- Other Marketing Efforts

We challenge you to be objective in this section, as evaluating your own marketing can be a challenge.

Lesson 4: Target Market

Knowing who your target audience is gives you direction on how to speak in your marketing, where you should be marketing and much more.  This section will help you build your customer personas.

Lesson 5: Competitive Analysis

Knowing who your target In this section, you will complete a full audit your digital marketing assets and efforts of your top 3 competitors.is gives you direction on how to speak in your marketing, where you should be marketing and much more.  This section will help you build your customer personas.

Lesson 6: Budget

In this section, you will hear from Erin Reece with Bear Financial Solutions, on how to begin budgeting for your marketing efforts.

Conclusion

We tie up all the lose ends and develop an actual plan on what steps to take and when.

Whoot Whoot! You made it to the end of The Marketing Plan Mini-Course. Here is the marketing plan template that you can use to consolidate your findings into. 

GET THE TEMPLATE

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