In this section, we simply give you an overview of The Marketing Plan Mini-Course and what we'll be covering in the following videos. We can't wait for you to get started.

Your business identity is important so that you can clearly communicate to your audience and your team who you are as a business. This section will cover:
- Core Values
- Vision Statement
- Mission Statement
- Setting SMART Goals

Make sure to access the worksheet prior to starting this video.

Once you have built out your goals, it's important to identify what stands in the way of accomplishing your goals so you can properly plan to overcome those barriers. In this section, you will identify your current challenges and opportunities.

In this section, you will complete a full audit your digital marketing assets and efforts. You will review the following categories:

- Branding
- Website
- Social Media
- Email Newsletter
- SEO
- Sales Collateral
- Other Marketing Efforts

We challenge you to be objective in this section, as evaluating your own marketing can be a challenge.

Knowing who your target audience is gives you direction on how to speak in your marketing, where you should be marketing and much more.  This section will help you build your customer personas.

Knowing who your target In this section, you will complete a full audit your digital marketing assets and efforts of your top 3 competitors.is gives you direction on how to speak in your marketing, where you should be marketing and much more.  This section will help you build your customer personas.

In this section, you will hear from Erin Reece with Bear Financial Solutions, on how to begin budgeting for your marketing efforts.

We tie up all the lose ends and develop an actual plan on what steps to take and when.