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Main Contact Person's Name
Contact Person's Preferred Email
Contact person's Preferred Phone Number
(If same as Business Number, you can skip this.)
Business Phone Number
(the number you want to be used in your campaign)
District of Columbia
Armed Forces Americas
Armed Forces Europe
Armed Forces Pacific
If you have an existing Google Ads Account, please entire your 10-digit account number.
(You can find this at the top right when you are inside your Google Ads dashboard.)
Types of services/products offered. (Please use separate lines for each service or product by pressing enter on your keyboard):
Are there any services/products similar in nature to yours or any type of lead that you do NOT want to target?
(For example, if you are a plumber interested in only residential plumbing, please mention you don't want commercial jobs)
Can you briefly mention the cycle of a typical customer?
(For example 'they come in via an ad, sign up for your free offer and then send them emails to promote your products and they buy' or 'Customers tend to hear about you from a friend, then check out your website and call you to begin their service.')
Unique Selling Points of your company.
(If I am your ideal customer, why should I buy from you rather than a competitor)
Your top competitors online.
(Please use separate lines for each competitor)
Do you mind if your ads appear for competitor name searches?
Yes, I want my business to appear for competitor name searches.
No, I do NOT want my business to appear for competitor name searches.
What's your monthly PPC budget?
Please enter a number from
This number doesn't include our management fee.
Sometimes we have campaigns generating leads while they are limited by budget and we can just increase the budget to get more leads. Ideally, if you are making a good ROI on existing budget, we would recommended raising the budget so you can get even more leads. Would you be open to increasing the budget in this scenario?
Yes, I am open to your recommendations on my budget when it comes to PPC.
No, I probably don't want to increase my PPC budget no matter what.
What's your time zone?
Eastern Standard Time
Central Standard Time
Mountain Standard Time
Pacific Standard Time
How much can you afford per lead/sale on average? The answer to this question may help us both decide if we can increase the budget further:
If you don't know the answer to this question, let's talk. (You can complete this questionnaire and address this with us later)
Please list the keywords you would use to find yourself on Google.
(Please put new keywords on separate lines by pressing enter on your keyboard)
What locations do you want to run your ads in? You can mention country/state/county/cities/zip codes or a mile radius from an address.
(For multiple locations please use separate lines)
What days/times do you want to run campaigns?
(Do you want your ads to be running 24/7 or on certains days or during certain hours? If you're not sure about this - we can talk. Again, you can complete this questionnaire without knowing the answer to this question.)
Do you want your ads to appear to people searching on mobiles/tablets?
Yes, I want my ads to show on ALL devices.
No, I want to limit where my ads show up.
If not, are there any specific reasons for that?
During what hours is your business phone answered?
Do you have a Google My Business account?
Yes, The Social Brand helps manage it for me.
Yes, but The Social Brand doesn't help manage it for me yet.
No, I don't have one of those.
I don't what that is, I'm not sure.
What email should the leads be sent to?
Do you have any free stuff we can give away to capture leads?
No, but I'm interested in developing this.
What free stuff do you have to give away? Give us a description.
Please list common (valid) concerns that your ideal customer would have when they are looking for what you offer?
(like how much it would cost, how long it will take, refunds, etc)
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