what is a marketing plan?
A marketing plan is an internal data-based written plan that guides your marketing efforts. It considers where you've been, where you want to go, the current market, who you're targeting, budget, time and resources available along with any other relevant data. It should provide a step-by-step plan on how to proceed with your organization's marketing at any given time. As time progresses and you accomplish your goals, the plan will continue to evolve.